“The attendance was excellent, and I was amazed to see the high quality of evaluations returned. Almost everyone gave both of you, the speakers, and the topic, a 5 out of a possible 5 score.” Peter Steiner, Executive Director Sonoma County Bar Association
Our Program For Bar Associations and Legal Events
Attorneys are faced with a difficult challenge in today’s digital age: How do you manage your online reputation? With social media, Google, and mobile search being used to research law firms, attorneys must now defend both their offline and online reputation. This 60 minute, 90 minute, or 1/2 day presentation qualifies in most states for 1.0 to 3.0 hour CLE, plus optional ethics credit. By the end of this CLE, attorneys will know how to find what is being said about them online as well as what steps they can ethically take to control their online reputation. They will discover what assets they need to have online, while also learning how to avoid costly mistakes that can get any law firm in serious trouble. Attorneys Will Learn: Unlike similar classes, this educational CLE delivers the real substantive content that law firms need to navigate their online presence. Once the CLE is complete, attorneys will understand the best practices for ethically using the internet as well as how to avoid the traps of self reviewing, improperly commenting on their blog, or misrepresenting their services online.
Focus Area #1: The Myths About Your Online Reputation
Focus Area #2: The 10 Steps You Can Take to Control Your Online Reputation
Focus Area #3: The Ethics of Being Online and Participating in Social Media
Focus Area #4: Simple Steps Every Law Firm Can Take to Monitor Their Reputation Online
Websites, Google, Email, Client Confidentiality, and More…Online Management: the Ethics, Pitfalls, & Techniques, from Social Media Traps to Disclaimers. This 60 minute, 90 minute, or 1/2 day presentation qualifies in most states for 1.0 to 3.0 hour CLE, plus optional ethics credit. It clearly outlines a step-by-step plan of action to manage a law practice online and build a strong and ethical web presence. The program includes ethical strategies for websites and emailing as well as the simple techniques that will help attorneys avoid several major pitfalls. Attorneys Will Learn: Unlike similar classes, this educational CLE delivers the real substantive content that law firms need to navigate their online presence. Upon completing the CLE, attorneys will understand the best practices for ethically using the Internet and also how to avoid the traps of self reviewing, improperly commenting on their blog, or misrepresenting their services online.
Focus Area #1: Optimize Your Website: Ethically and Properly
Focus Area #2: Local Listing Directories and Google Places: Issues Surrounding Reviews and Optimization
Focus Area #3: Blogging: What You Can and Can’t Do, Including Client Confidentiality & Disclaimer Violations
Focus Area #4: The Cloud: Security and Client Management Software
Every attorney knows they need an online presence. What they also need to know are the ethical ramifications of establishing an online presence as a licensed attorney. Learning how to properly and ethically navigate their online presence is crucial for attorneys as they move into this digital age. This 60 or 90 minute presentation qualifies in most states for 1.0 to 1.5 Ethics CLE credit. It clearly outlines a step-by-step plan of action to ethically manage a law practice online and build a strong web presence. The program includes ethical strategies for websites and emailing, as well as simple techniques that will help attorneys avoid major online ethics violations. From disclaimers to social media, attorneys will learn the best approach to establishing a web presence without violating any ethical standards. Attorneys will Learn: Unlike many other similar classes, this educational CLE delivers substantive, useful content that law firms need to navigate their presence online. Upon completion of the CLE, attorneys will understand the best practices for ethically using the Internet and also how to avoid ethics traps like self reviewing, improperly commenting on their blog, or misrepresenting their services online.
Focus Area #1 Ethically and Properly Establishing Your Web Presence
Focus Area #2 Ethical Issues Surrounding Reviews and Optimization
Focus Area #3 Blogging: What You Can and Can’t Do Including Client Confidentiality & Disclaimer Violations
Focus Area #4 Social Media Blunders and How to Avoid Them
Who We Are:
We are the authors of Amazon’s #1 Best Selling Legal Technology and Marketing Book – How to Turn Clicks Into Clients. Our agency focuses on online law practice management, advanced SEO (Search Engine Optimization) and Local Search, and teaching attorneys how to properly establish their online presence and avoid techniques that can lead to disciplinary action.
Our managing partners who perform this educational session have combined experience of over 1,200 presentations. We have spoken at bar associations, legal events, small business/entrepreneur events, civic events, SEO and Social Media Industry events, and top tier Fortune 500 organizations, including Microsoft, IBM, Nordstrom, Deloitte, Boeing, and GE, to name a few. More information about the partners at Get Noticed Get Found can be found here.
CLE:
Most states are qualifying the Ethics and Tech Tip courses for CLE credit, and we are prepared to design our program to fit your needs. If we aren’t accredited in your state yet, we will fill out the appropriate state accreditation forms and seek sponsorship when needed.
What are the CLE directors saying?
“As you can see from the enclosed evaluations, the attendees thoroughly enjoyed your presentation. One of the attendees said “These guys are great, every attorney should attend this.” Another attorney said, “They really know their stuff. I could have sat through an entire day learning and listening from them.” Again, thank you for for everything you did to ensure a successful seminar.” Jeannie Motylewski Executive Director Lorain County Bar Association
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